Zeszyt Naukowy Numer 60
NUMER BIEŻĄCY / CURRENT ISSUE
Zeszyt Naukowy Numer 60 / VOLUME 60
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Rosa Guadalupe Briones Martínez, Anel Sierra Segura, Rosa Elia Martínez Torres
INTEGRATION OF THE PSYCHOSOCIAL DIMENSION FOR A NEW PERFORMANCE EVALUATION MODEL
Abstract: Traditional performance evaluations are insufficient in the face of the challenges of the digital work environment, characterized by automation, remote work, and new psychosocial dynamics. The aim of this article is to substantiate the importance of incorporating a psychosocial-technological dimension into a performance evaluation model that encompasses elements related to the intensive use and adaptation of work scenarios, particularly when advanced technology, characteristic of Industry 4.0, is employed. A mixed approach and a descriptive-propositional analysis were used, supported by a critical theoretical review and the exploration of existing psychometric scales. Six key indicators were defined: digital resilience, adaptation to virtual environments, technostress management, digitalized social support, virtual emotional intelligence, and tolerance to technological frustration. Observable criteria, evaluation levels, and desirable parameters were established for each one. Likewise, their correspondence with eleven recognized scales, such as CD-RISC, PSS, and TEI, was analyzed, identifying partial coincidences and relevant gaps. The findings indicate that current models overlook the psychosocial effects of technology-mediated work, thereby limiting their diagnostic and ethical utility. It is concluded that incorporating this dimension is crucial to building instruments that are representative, sensitive, and adapted to the complexity of performance in the digital age.
Keywords: performance evaluation, psychosocial dimension, technological competencies, technostress
DOI: 10.17512/znpcz.2025.4.01
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Yrasema Cruz Castellón, María del Rosario Valdez Páez
NETWORK DYNAMICS OF SOCIAL ENTREPRENEURSHIP IN AN URBAN ECOSYSTEM
Abstract: Social entrepreneurship in urban environments is deeply influenced by the quality and structure of relationships within its ecosystem. This study analyzes the social entrepreneurship ecosystem in Colonia Roma Norte, Mexico City, to understand how economic and non-economic interactions among actors contribute to (or do not) organizational innovation. The main objective was to identify the key nodes, types of relationships, and exchanges within the ecosystem, and to assess their role in building innovative capacities among social enterprises. A mixed-methods approach was used, with a focus on social network analysis (SNA), complemented by semi-structured interviews and document review. The findings reveal a fragmented yet dynamic ecosystem in which trust-based relationships, cooperation, and information exchange are key catalysts for social innovation beyond formal economic ties. Strategic nodes with high betweenness were identified as critical connectors for inter-organizational collaboration and dissemination of innovative practices. The study concludes that in order to strengthen organizational innovation in social enterprises, it is crucial to foster connection mechanisms within the ecosystem, promote horizontal relationships, and recognize the value of non-economic resources in management processes.
Keywords: network analysis, organizational innovation, social entrepreneurship ecosystem
DOI: 10.17512/znpcz.2025.4.02
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María Isabel Corvera Valenzuela, Martha Virginia González Medina, Giovanna Zerecero Valderrama
Abstract: This paper outlines a strategy designed to enhance the dynamic capabilities of cooperatives specialising in the tourism and fishing services in Jalisco, Mexico. This is the second article in a series developed from a project aimed at designing and implementing a management model to promote business development in rural areas of Jalisco. The initial article outlined the model's framework and shared early findings. At the outset, the cooperative members had limited academic backgrounds, resulting in gaps in organisational management capabilities, challenges in effective teamwork, and deficits in empathy and solidarity. As a response, the strategy prioritised training and support for the cooperatives, focusing on the development of organisational skills by means of accessible tools designed to strengthen their dynamic capabilities. The results demonstrated considerable progress in organisational management and the development of new business lines, contributing to the success of these cooperatives.
Keywords: business development, cooperatives, dynamic organisational capabilities
DOI: 10.17512/znpcz.2025.4.03
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Jakub Flis, Tomasz Pilewicz
Abstract: The investment potential of medtech (medical technology) startups is shaped by a complex interplay of regulatory, financial, and technological factors. Although prior studies have explored startup valuation and innovation dynamics, limited attention has been paid to how certification, reimbursement, and scalability jointly influence investor decisions in emerging markets. This study addresses this gap by analyzing Polish medtech startups using sector analysis and survey data from 33 investors. The findings reveal that public reimbursement significantly enhances the investment attractiveness of medtech startups' offerings, while regulatory certification (CE/FDA) acts as both a barrier to entry and a source of competitive advantage. Scalability and global expansion potential emerge as decisive factors, alongside positioning in high-innovation segments such as AI, ML, and telemedicine. By integrating these determinants into a comprehensive framework, the study advances the scholarly understanding of investment decision-making in medtech. It provides actionable insights for investors, inventors, entrepreneurs, and policy makers looking to foster innovation-driven healthcare ecosystems.
Keywords: investment attractiveness, medtech startups, public reimbursement, regulatory barriers, scalability
DOI: 10.17512/znpcz.2025.4.04
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Cecilia García Muñoz Aparicio
Abstract: Organizations constantly innovate to adapt to the ever-changing market and, above all, to face competition, thus organizational culture is an intangible asset necessary for their adaptability to the same. The aim of this work is to analyze the organizational culture of the following companies: Concesionaria Vuela Compañía de Aviación, S.A.P.I. de C.V. (Volaris), Aeroenlaces Nacionales, S.A. de C.V. (Viva Aerobus) and Aerovías de México S.A. de C.V. (Aeroméxico) in order to identify the elements that currently act as a differential competitive factor. A methodology with a quantitative approach was used, with a longitudinal non-experimental design, which measured the market share of the competing companies, comparing the efforts to develop an appropriate organizational culture for each one, in addition to confirming the hypothesis raised, in which the organizational culture works as a competitive element for companies in the sector. In conclusion, culture does represent a differentiating factor in a company, since in addition to being related to the company's values, it allows employees to project them, which results in a better customer experience.
Keywords: airline industry, competitive advantage, organizational culture
DOI: 10.17512/znpcz.2025.4.05
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Belem Hernández Escobedo, Gisela Yamín Gómez Mohedano, Héctor Eduardo Mendoza Espinoza
COMMUNITY PERCEPTION OF LITHIUM EXTRACTION IN SAN AGUSTIN METZQUITITLAN, HIDALGO, MEXICO
Abstract: The growing demand for lithium as a strategic resource has sparked interest in its extraction in various regions of Mexico, including San Agustín Metzquititlán, Hidalgo. This research is part of a mixed-methods study titled “Design of Sustainable Business Management Strategies for Lithium Extraction from the Social Perspective of the Community of San Agustín Metzquititlán, Hidalgo.” This article adopts a qualitative approach in its first phase, aiming to explore in depth the perceptions, meanings, and social experiences related to the potential lithium extraction in this community. The objective was to understand the perceptions of those holding public office or serving as community representatives. A phenomenological design was used to understand how local actors, including community authorities, experience, interpret, and evaluate the potential presence of lithium extraction projects in their territories. A purposive sampling method based on criteria was applied, prioritizing key actors with knowledge of the local social, economic, and environmental context. Semi-structured interviews were conducted. The topics addressed revolved around territorial identity, environmental concerns, development expectations, institutional trust, and past experiences with external actors. The findings revealed an ambivalent attitude within the community: on the one hand, there is recognition of lithium’s economic value as a development opportunity; on the other hand, there is intense fear of water pollution, the loss of communal land, and the disruption of the social fabric. A demand for more information, active participation in decision-making, and respect for community self-determination was also expressed. These qualitative results provide the foundation for designing sustainable management strategies that respond to the social reality of the territory and to its inhabitants' voices.
Keywords: community perception, lithium, sustainable management
DOI: 10.17512/znpcz.2025.4.06
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Iryna Manczak, Paulina Zegadło
ADVERTISING CAMPAIGNS FOR SUNSCREEN PRODUCTS OF COSMETIC BRANDS
Abstract: The article aims to evaluate advertising campaigns for sunscreen products from cosmetic brands. A detailed analysis was conducted of brands such as Holika Holika, La Roche-Posay, and Nivea and their marketing activities to promote sunscreen products. The analysis was carried out using critical analysis, desk research and a scoring method. The considerations presented are of an illustrative and preliminary nature. The authors described selected issues related to advertising campaigns and types of sunscreen products. The central part of the discussion presents an analysis of the activities of selected cosmetic brands, including an evaluation performed using the scoring method. In the empirical part, particular attention is paid to aspects such as communication channels, methods of engaging the audience, visual appeal, and the effectiveness of activities. The analysed aspects were rated on a scale of 1 to 10 points. They assigned the following weights: 0.2 for communication channels, 0.2 for audience engagement methods, 0.2 for visual attractiveness, and 0.4 for the effectiveness of health education activities. The authors tried to identify the assumptions adopted by the cosmetic brands in promoting sun protection within their marketing activities. The comparison of different approaches highlights the importance of considering the needs, values, and preferences of the audience when designing marketing communication. The analysed brands create educational messages for their advertising campaigns, including content that communicates the adverse effects of ultraviolet radiation on the skin.
Keywords: advertising campaigns, cosmetic brands, marketing communication, point evaluation, sunscreen products
DOI: 10.17512/znpcz.2025.4.07
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Marcelina Otręba
DIGITAL DETERMINANTS OF ORGANIZATIONAL MANAGEMENT EFFECTIVENESS IN THE DATA-DRIVEN ERA
Abstract: The study aims to identify the digital determinants that shape the effectiveness of organizational management in the contemporary data-driven environment. The main objective is to examine the role of data quality, data accessibility, analytical tools, data culture, and security/governance in managerial decision-making. A quantitative survey was conducted among 250 respondents from organizations of different sectors and sizes. Data were collected using an online questionnaire with 18 Likert-scale items. The analysis applied descriptive statistics, Cronbach’s α reliability, Pearson’s correlation, and linear regression. The results show that data quality and analytical tools have the strongest impact on management effectiveness, while accessibility and culture play a supportive role. Security and governance, although important in practice, did not show a statistically significant effect. The findings confirm the priority of investing in high-quality data and analytical capabilities to strengthen decision-making efficiency in organizations.
Keywords: analytical tools, data accessibility, data culture, data quality, digital transformation, governance, management effectiveness
DOI: 10.17512/znpcz.2025.4.08
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Politechnika Częstochowska uczelnią dostępną.
